Diamonds have always been associated with love and romance. Is this because they are the hardest substance or because of their brilliance or they last forever or just that someone said so? Going back in the time, the first diamond engagement ring was given by Archduke Maximilian with a written proposal of marriage to Mary of Burgundy. The ring had diamonds placed in “M’ shape, M for Mary. Diamonds then became popular among royals and wealthy people. Diamonds became popular among masses in 1947 when De Beers hired N.W. Ayers for marketing and the campaign started with educating people about the 4 Cs of a diamond. During the time of the Great Depression, the popularity of diamonds decreased. Even the attractiveness of engagement ring went off the trend. Diamonds were advertised as “a diamond is forever” by the marketing agency, which increased the demand for diamonds especially for engagement rings.
We all have heard that diamonds are a girl’s best friend. The phrase was popular after the song by Carol Channing featured in Gentlemen Prefer Blondes in 1949. Many singers have released their version of the song, the most popular being Marilyn Monroe version. The song describes various situations a girl may face, but diamonds are there with her in every situation, hence, calling them a girl’s best friend. A diamond reflects a promise to stay forever and be there through thick and thin. A promise of always and forever will make her eyes sparkle, just like the brilliance of a diamond.
Adamas is the Greek word for diamond, meaning indestructible or invincible. Diamonds are said to last forever due to their physical properties. Diamonds are the hardest substance and are symbolic to love as love is related to eternity. The unbreakable property of diamond is identical to a relationship that lasts forever and does not lose its sheen in any situation.
The spectacular reflection of light by a diamond is related to different stages and situations in a relationship and the beauty they present altogether. The brilliance is the purity and honesty in a relationship. The clarity or transparency of diamond is synonymous of respect and commitment towards each other.
Diamonds hold memories, be it be proposal, engagement or wedding. A diamond ring takes down to memory lane, remind all the good times spent and never fails to put a smile on her face. A woman passes on her jewel to the next generation. These jewels are not passed on as a piece of beautifully crafted gold or diamond studded accessory, but they are given as a symbol of love. The diamonds have a story, a romantic story that our granny tells us about how she met grandpa and how they have walked miles together. And we wish to give that magnificent diamond ring to the one with whom we want to live the ‘happily ever after’ tale of grandma and grandpa.
Propose her with a diamond jewel and let her know that you care and she is as precious as a diamond.
Contact us and let us select the best diamond for her.